Intelligent Cranium Helmets Smart Motorcycle Helmet Privacy Policy

Effective Date: January 10, 2024


Intelligent Cranium Helmets (“we,” “us,” or “our”) understands your privacy is important and we are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and protect your Personal Data (as defined by the General Data Protection Regulation (GDPR)) in connection with our smart motorcycle helmets and associated services (“Products”).

What Personal Data Do We Collect?

We collect various types of Personal Data depending on your interactions with our Products:

  • Directly from you:
    • Name, email address, phone number, and other contact information provided during purchases, account creation, or support requests.
    • Demographic information provided voluntarily, such as age or gender.
  • Through your use of the Products:
    • Location data from helmet sensors, including GPS coordinates and travel history.
    • Helmet usage data, such as ride frequency, duration, and speed.
    • Environmental data from helmet sensors, such as temperature and light levels.
    • Device information, such as helmet model, serial number, and software version.
    • Mobile application usage data, such as features accessed and crash detection triggers.

How Do We Use Your Personal Data?

We use your Personal Data for various purposes, including:

  • Provide and improve the Products:
    • Analyze helmet usage data to improve safety features and rider experience.
    • Send you important product updates and safety notifications.
    • Respond to your support inquiries and troubleshoot technical issues.
  • Personalization and Recommendations:
    • Analyze location and usage data to provide personalized route suggestions and safety tips.
    • Develop and share insights with third-party traffic and weather services to improve overall rider safety.
  • Marketing and Communications:
    • Send you promotional emails and offers for our Products.
    • Conduct customer satisfaction surveys and market research.

How Do We Share Your Personal Data?

We may share your Personal Data with:

  • Service Providers: We may engage third-party service providers to assist us in operating the Products, such as data analysis, customer support, and email delivery. These service providers are obligated to protect your Personal Data and only use it as instructed by us.
  • Law Enforcement: We may disclose your Personal Data to law enforcement officials if required by law, in response to a court order, or to protect the safety of others.
  • Mergers and Acquisitions: If we are involved in a merger, acquisition, or other business transaction, your Personal Data may be transferred to a new owner.

Your Data Rights

You have the following rights under the GDPR:

  • Right of Access: You have the right to access your Personal Data and confirm whether it is being processed.
  • Right to Rectification: You have the right to have inaccurate Personal Data corrected.
  • Right to Erasure: You have the right to request deletion of your Personal Data.
  • Right to Restriction of Processing: You have the right to restrict the processing of your Personal Data.
  • Right to Data Portability: You have the right to receive your Personal Data in a portable format.
  • Right to Object: You have the right to object to the processing of your Personal Data.

You can exercise these rights by contacting us at We will respond to your request within 30 days.

Data Security

We take appropriate technical and organizational measures to protect your Personal Data from unauthorized access, disclosure, alteration, or destruction. However, no security measures are perfect, and we cannot guarantee complete security of your Personal Data.

Cookies and Tracking Technologies

We may use cookies and other tracking technologies to collect information about your use of the Products. You can manage your cookie preferences through your web browser settings.

International Transfers

Your Personal Data may be transferred to and processed in countries outside your country of residence, which may have different data protection laws. We will take appropriate steps to ensure that your Personal Data is protected in accordance with this Privacy Policy and applicable laws.

Children’s Privacy

Our Products are not intended for children under the age of 13. We do not knowingly collect Personal Data from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: 

This Privacy Policy is designed to comply with current industry standards and the GDPR. By using the Products, you agree to:

Data Retention: We will retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. 

Marketing Preferences: You can manage your marketing preferences by updating your account settings or clicking the unsubscribe link in our marketing emails.

Automated Decision-Making: We may use automated decision-making, such as profiling, to personalize your experience with the Products. You have the right to object to such decisions by contacting us at

Third-Party Links: Our website may contain links to third-party websites. We are not responsible for the privacy practices of these third-party websites. We encourage you to read the privacy policies of these websites before you provide any Personal Data.

Your Consent: By using the Products, you consent to the collection, use, and disclosure of your Personal Data as described in this Privacy Policy.

Contact Information: If you have any questions about this Privacy Policy, please contact us at:

Intelligent Cranium Helmets is committed to protecting your privacy and providing you with a safe and secure experience with our Products. Please do not hesitate to contact us if you have any questions or concerns.

Effective Date: January 10, 2024